How to Market a Roofing Company
You can advertise your roofing company online through Google ads. Pay-per-click advertising helps you reach people who are actively looking for a roofing company. Social media sites like Facebook and Twitter are also excellent ways to reach new customers. You can even use Facebook to promote your business by using its ad tools. Ad words are powerful and can attract a lot of potential customers. The key is to keep your ads local to the area you service. steel roofing
Make your website as attractive as possible. Choosing a theme that looks professional and inviting is crucial. Include lead-capture forms on your website to capture leads. Make sure to include a free guide or DIY guide to help prospective customers decide on your service. Remember that reviews play an important role in purchasing decisions. If you can get reviews from satisfied customers, that’s a great way to get more business. Try different schedules and see what works best for you.
Your customer base is the ultimate prospect for your roofing company. It’s likely they have used a roofing company before. Offer them an incentive for referring your business. It could be a free gutter cleaning, $250 off their next service, or even a gift card. Your incentive should reflect the value you place on the leads you receive. Promote the referral program through your website, email signature, and social media. Then, make sure to follow up on the leads you’ve received.
Make a digital pitchbook for your roofing business. Include a picture of the team, before-and-after pictures of recent jobs, a list of certifications, and testimonials from previous customers. Make your pitchbook look professional and attractive. You can use this pitchbook to sell your company during a video meeting or on-site with the client. This can be an effective way to get new customers and improve your sales.
If you want to get more leads and clients, you should invest in SEO (search engine optimization). While SEO is essential to building your website’s authority, it doesn’t mean you should invest heavily in paid advertising. SEO is the key to getting your company found on search engines and driving customers to your website. In fact, many business owners don’t know how to get their company noticed online. The secret is to get citations.
Another way to market your business is by using social media. Your Facebook page should be dedicated to your roofing company. Don’t forget to claim your Facebook business page if you’d like to make paid ads on the site. Create a Facebook page for your roofing company and update your status updates and news frequently. Posting relevant content frequently can improve your business. In addition to your website, social media is also a good way to show your work and attract new clients.
Besides social media, traditional marketing techniques such as face-to-face marketing are also effective for generating leads for your roofing business. They help build authority and genuine trust in your business. These ideas aren’t rocket science and can be implemented effectively. Remember to focus on what customers are searching for and position yourself as an expert in the field. This will give you a better chance to close a sale. The more local you are, the better your business will be.